TonyonMarketing

SO WHATS THIS ABOUT SOCIAL MEDIA?

trtoronto — Wed, 02 Dec 2009 03:42:50 +0000

I really need your thoughts. Is social media overrated. Is it over hyped ? Is it even effective- can you give an example of success?

Luke Sullivan talks about the ’Secrets of advertising’

trtoronto — Wed, 02 Dec 2009 00:43:13 +0000

Luke Sullivan from Mediastash.tv on Vimeo.

Silly or Clever.. let the numbers tell the story

trtoronto — Sat, 28 Nov 2009 04:50:13 +0000

To promote their “Sprize – shopping turned on its head” campaign – the GAP store in Vancouver literally turned everything in and outside of their store on its head. Is this Clever or Silly ?? My vote is silly- there it is- must have cost then a bundle.

Kids and TV.. Scarey..:-(

trtoronto — Sat, 28 Nov 2009 03:40:38 +0000

We all know Kids watch to much TV. We know TV watching is pervasive but When added to the two to three hours many parents already admit to allowing at home, preschoolers in child care may be spending more than a third of the about 12 hours they are awake each day in front of the electronic baby sitter, said Dr. Dimitri Christakis, a pediatrician at Children’s Hospital and Regional Medical Center in Seattle and a researcher at the University of Washington.

http://www.commercialfreechildhood.org/news/2009/11/kidswatchingtvatdaycare.html

Augmented reality is now mainstream fashion and very desperate.

trtoronto — Fri, 27 Nov 2009 00:58:01 +0000

Ok so check this out and tell me if this is a category or experience killer ! I think it is a desperate gasp of print media. What do you think.

You be the judge.

Tony Russell

Frazzled? Cranky? Anxious? Overspent? Looking for respite from commercialized holidays?

trtoronto — Fri, 27 Nov 2009 00:27:17 +0000

The crazy season is upon us. Read this and take a deep breath. http://www.commercialfreechildhood.org/holidayguide/home.htm

Also reclaim your family holiday celebrations from marketers with the new CCFC Guide to Commercial-Free Holidays. The 2009 edition includes new tips and suggestions for surviving the annual advertising assault from your favorite activists, advocates and authors

Tony Russell

So What is the Value of Direct Mail/Marketing

trtoronto — Mon, 23 Nov 2009 23:49:11 +0000

Apparently in Britain DM’s think direct mail is ok . In an article in Marketing Wee “Direct mail is regarded as a valuable business channel by the boards and senior management teams of organizations, according to marketers.

Marketing Week’s Direct Mail Attitudes research reveals that 56% of marketers believe that direct mail carries weight with the board and top executives at their organization. However, 30% of the respondents believe that direct marketing is not taken seriously at the executive levels of their businesses.”

Whats your thoughts on Direct Marketing?

Tony Russell

John Cleese and creativity

trtoronto — Mon, 23 Nov 2009 23:32:24 +0000

A latte for anyone who knows who John Cleese is? He is old but his ideas of creativity are a gift. Listen carefully. He has a few good ones.

So if you are a creative in any fashion Id love to have your comments.

And here is the video:

A repost:Life lessons from an ad man

trtoronto — Sun, 22 Nov 2009 02:35:00 +0000

I love this and I am a little lazy so I am re posting it but take the time. If you ever wanted to understand more about the art of persuasion you cannot do much better than this. Its another brilliant Ted Talk.

Tony Russell

Enjoy:

The Serendipity Engine

trtoronto — Sun, 22 Nov 2009 01:39:38 +0000

An interesting speech by Chris Brogan and kudos he knows a little Zulu. There is something here. Check it out he is worth following and what he says resonates :