October 22, 2009

I love this post. Its an example of how to add value and localize a brand

bankcards1Our bank hates us. Whenever we go in there, they roll their eyes and expel short bursts of breath through clenched teeth if we dare ask a question about strange amounts of money that get deducted from our modest account.

FirstBank in Colorado however demonstrates its refreshing commitment to small business by giving their small business customers more advertising traction than the corner cafe’s bulletin board.


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