TonyonMarketing

October 23, 2009

HOW TO DO A PSA WITH STYLE

karlsafetyIn Canada, when the authorities want to remind you that driving while blind drunk is ill advised, we get a mother or maybe a Hockey player  with a past record of poor driving to mumble a few words of encouragement and that’s called a PSA [or Public Service Announcement]. In France, they call in their big guns and dial the number of Karl Lagerfeld to pose in a yellow bib and a feminine tux. The French and  our own Quebecois   would translate the text roughly  to: ‘It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.’ Consider yourself warned. Love the French.

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