TonyonMarketing

October 31, 2009

Wow is this idea coming to a store near you?

Filed under: Environment,Marketing and Content,Trends — trtoronto @ 2:05 am

Sweden labeling chickenNow this may be worth watching. The Swedish Food Administration has taken a very active role in labeling  by requiring new labels to encourage “climate friendliness”  and encourage  farmers and consumers.  Frozen chicken was one of the first products to be carbon-labeled. The Swedish Food Administration encourages its citizens to substitute beans or chicken for red meat, in view of the heavy greenhouse gas emissions associated with raising cattle. WOW

http://www.nytimes.com/slideshow/2009/10/19/world/20091006SWEDEN_index.html

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