November 4, 2009

Rory Sutherland: Life lessons from an ad man

Filed under: Advertising,Brands,Clever Tactics,Hot Videos,Trends — trtoronto @ 10:43 am

Enjoy the humor but also enjoy the wisdom and in sight-fullness.  This is thanks to TED.  As they note advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. Behind the humor is a hu ge amount of experience.


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