TonyonMarketing

November 23, 2009

So What is the Value of Direct Mail/Marketing

Filed under: Advertising,Brands,Direct Marketing,Email Tactics,Retail — trtoronto @ 6:49 pm

Apparently in Britain DM’s  think direct mail is ok . In an article in Marketing Wee  “Direct mail is regarded as a valuable business channel by the boards and senior management teams of organizations, according to marketers.

Marketing Week’s Direct Mail Attitudes research reveals that 56% of marketers believe that direct mail carries weight with the board and top executives at their organization. However, 30% of the respondents believe that direct marketing is not taken seriously at the executive levels of their businesses.”

Whats your thoughts on Direct Marketing?

Tony Russell

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