November 27, 2009

Kids and TV.. Scarey..:-(

We all know Kids watch to much TV. We know TV watching is pervasive but When added to the two to three hours many parents already admit to allowing at home, preschoolers in child care may be spending more than a third of the about 12 hours they are awake each day in front of the electronic baby sitter, said Dr. Dimitri Christakis, a pediatrician at Children’s Hospital and Regional Medical Center in Seattle and a researcher at the University of Washington.


November 26, 2009

Augmented reality is now mainstream fashion and very desperate.

Filed under: Advertising,Clever Tactics,Direct Marketing — trtoronto @ 7:58 pm

Ok  so check this out and tell me if this is a category or experience killer ! I think it is a desperate  gasp of print media. What do you think.

You be the judge.

Tony Russell

November 23, 2009

So What is the Value of Direct Mail/Marketing

Filed under: Advertising,Brands,Direct Marketing,Email Tactics,Retail — trtoronto @ 6:49 pm

Apparently in Britain DM’s  think direct mail is ok . In an article in Marketing Wee  “Direct mail is regarded as a valuable business channel by the boards and senior management teams of organizations, according to marketers.

Marketing Week’s Direct Mail Attitudes research reveals that 56% of marketers believe that direct mail carries weight with the board and top executives at their organization. However, 30% of the respondents believe that direct marketing is not taken seriously at the executive levels of their businesses.”

Whats your thoughts on Direct Marketing?

Tony Russell

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