TonyonMarketing

November 27, 2009

Kids and TV.. Scarey..:-(

We all know Kids watch to much TV. We know TV watching is pervasive but When added to the two to three hours many parents already admit to allowing at home, preschoolers in child care may be spending more than a third of the about 12 hours they are awake each day in front of the electronic baby sitter, said Dr. Dimitri Christakis, a pediatrician at Children’s Hospital and Regional Medical Center in Seattle and a researcher at the University of Washington.

http://www.commercialfreechildhood.org/news/2009/11/kidswatchingtvatdaycare.html

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November 26, 2009

Frazzled? Cranky? Anxious? Overspent? Looking for respite from commercialized holidays?

The crazy season is upon us.  Read this and take a deep breath. http://www.commercialfreechildhood.org/holidayguide/home.htm

Also reclaim your family holiday celebrations from marketers with the new CCFC Guide to Commercial-Free Holidays. The 2009 edition includes new tips and suggestions for surviving the annual advertising assault from your favorite activists, advocates and authors

Tony Russell

November 19, 2009

CCFC Gets Refund From Disney

Filed under: Advertising,Brands,Clever Tactics,Commercial Free Childhood,Design — trtoronto @ 11:28 pm

CCFC’s ongoing campaign to stop the false and deceptive marketing of baby videos has had an important success. They have  persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years.  The refund is only available for a limited time, so please help us spread the word now.

Full article

Tony Russell

Countering the Sexualization of Youth

I must say that I am deeply concerned with the mind numbing Sexualization of  youth.  I say mind numbing because  what are we thinking? Are we thinking ?  I dont think we are thinking. Lets think so  check out the work of The Campaign for a COMMERCIAL FREE CHILDHOOD

“Miniskirts, fishnet stockings, feather boas. It all sounds sexy – ’til you realize it’s being sported by that every-girl-wants-one Bratz doll. If you’re hoping that this sexual offense is an isolated incident, it’s not. From “naughty and nice” shoe ads featuring a schoolgirl clad, lollipop licking pop star to “wink wink” thongs sized for 7- to 10-year-olds, big business is out to sexualize your youth..”

Read the full article here:  The Sexualization of Youth . Mind boggling.

November 5, 2009

Consuming Kids: The Commercialization of Childhood

The Commercialization of Childhood

Consuming Kids is a brand new and critically-acclaimed film from the Media Education Foundation featuring the CCFC staff and Steering Committee. The film is an eye-opening account of the pervasive and pernicious effects of children’s advertising on the health and well-being of kids.

CCFC members all over the country are organizing local screenings of Consuming Kids. A screening is the perfect way to raise awareness about the commercialization of childhood and to connect with other local parents and activists.

November 1, 2009

Did Google make a mistake :-0

Filed under: Brands,Commercial Free Childhood,HOT NEWS,Social Media,Trends — trtoronto @ 12:53 am

During Web 2.0 Google made an announcement that they were launching a new social media sear that involved Twitter. ( See Web 2.0 below)

A few days later and Halloween is over the goblins and witches are gone and so it seems  is twitter from the circle of cool.   People are just to busy and now private lives are the cool. Did Google  miss the new wave of cool that is to reject Twitter.

October 26, 2009

Another CCFC Victory! Disney Offers Refund on Baby Einstein Videos

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BE-Baby-Mozart-CoverA great example of the power of email campaigns, social media, and a web presence. Congratulations http://www.commercialfreechildhood.org/

“Our successful campaign to persuade Disney to give refunds to parents who purchased Baby Einstein videos has become a huge international story.  Media coverage includes a front page story in The New York Times

(“No Genius in Your Crib?  Get a Refund”); stories on Good Morning America and the CBS Evening News; and articles in hundreds of newspapers throughout the United States and Canada.  Parents in other countries are now demanding their money back

And thanks to you, the story has gone viral.  You’ve written about the refund and CCFC’s success all over Twitter and Facebook.  Screen time for babies and Disney’s deceptive marketing has become the hot topic on parenting blogs and listservs.  And pediatricians are planning to distribute information about the refunds in their offices.

The take away message?  Baby Einstein DVDs are not educational.  The New York Times called the refunds “a tacit admission that [Baby Einstein] did not increase infant intellect.”  Now parents will be able to rely on honest information and solid research – not marketing hype – when making important decisions about if and when to let their youngest and most vulnerable children watch screen media. As one mom told us, “It’s great that parents will now have one less thing to worry about.  No longer will they feel the pressure to have their babies watch so-called educational videos or risk falling behind.”

Old myths die hard, however.  That’s why we need to you keep spreading the word on the web and to friends and family.  You can send people to http://www.commercialfreechildhood.org/babyeinsteinrefund.html, where they’ll find instructions for how to get a refund, more about CCFC’s campaign, a fact sheet on baby videos, and links to all the press coverage.

This has been CCFC’s most successful year ever, but like all nonprofits, we have been deeply affected by the economic downturn.  If you value our work standing up to the world’s biggest corporations on behalf of children and families, please consider making a tax-deductible contribution to the Campaign for a Commercial-Free Childhood

With your support we can continue our efforts into 2010 and beyond.  Together we’re making a difference.

Thanks for all you do to make childhood what it should be.

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