November 21, 2009

A Story that should find Corparate Sponsors

I am hugely inspired by a Congolese band called “Staff Benda Bilil” who are overcoming huge challenges and capturing Europe in a storm ..spread the word. These guys are not only survivors they are exceptional musicians:

Tony Russell


November 19, 2009

Countering the Sexualization of Youth

I must say that I am deeply concerned with the mind numbing Sexualization of  youth.  I say mind numbing because  what are we thinking? Are we thinking ?  I dont think we are thinking. Lets think so  check out the work of The Campaign for a COMMERCIAL FREE CHILDHOOD

“Miniskirts, fishnet stockings, feather boas. It all sounds sexy – ’til you realize it’s being sported by that every-girl-wants-one Bratz doll. If you’re hoping that this sexual offense is an isolated incident, it’s not. From “naughty and nice” shoe ads featuring a schoolgirl clad, lollipop licking pop star to “wink wink” thongs sized for 7- to 10-year-olds, big business is out to sexualize your youth..”

Read the full article here:  The Sexualization of Youth . Mind boggling.

Kinda Like Chris Brogans Ideas

Filed under: Advertising,Clever Tactics,HOT NEWS,Trends — trtoronto @ 12:07 am

I  am in the “hey how are you”  stage with Chris Brogan.

He is a smart from  10,000 feet he has a very interesting perspective on creating a business that  grows. I like him check out:

November 18, 2009

Man this has to be a classic- pretty good a bald guy with an opinion

Filed under: Advertising,Design,HOT NEWS,Trends — trtoronto @ 10:51 pm

Enjoy the best inventions of 2009

November 1, 2009

Did Google make a mistake :-0

Filed under: Brands,Commercial Free Childhood,HOT NEWS,Social Media,Trends — trtoronto @ 12:53 am

During Web 2.0 Google made an announcement that they were launching a new social media sear that involved Twitter. ( See Web 2.0 below)

A few days later and Halloween is over the goblins and witches are gone and so it seems  is twitter from the circle of cool.   People are just to busy and now private lives are the cool. Did Google  miss the new wave of cool that is to reject Twitter.

October 31, 2009

Social Networking is the future_not Google

Filed under: HOT NEWS,Marketing and Content,Social Media — trtoronto @ 7:20 pm

Web 2.0 is over. What a conference. I am a strategists and someone who dreams forward.  The speach by Sean Parker really caught my attention , “High Order Bit: The Rise of the Network Company”

I agree with him that social media/networks will rule the roost in a few years time. We have to recognize that marketing has little to do with Google and its broadcast model and more to do with engagement and social media. We marketers need a whole new rethink.


Filed under: HOT NEWS,Social Media,Trends,Web 2.0 — trtoronto @ 6:24 pm

I highly recommend that followers of  TonyonMarketing check out the amazing three-day conversation that was held at Web 2.0 in California.  As a start  check out the highlights at:

Best Tony

A Sample

October 26, 2009

Digital Strangelove (Or How I Learned To Stop Worrying And Love The Net)

Digital StangeloveThanks to David Knox and Henry Blodget at the Silico Alley Insider a pearl that reveals the future.

Henry Blodget write that David’s an account executive at a Toronto ad agency.  He has stopped fighting the future and is now going with it.

David makes a lot of excellent points.  Including these:

  • The medium is no longer the message. The message is the message.
  • The most wildly successful and beloved company on earth, Apple, doesn’t do “social media.” Apple’s customers do social media, though.  And Apple understands that.  So it makes great products and gets out of the way…

David Knox writes “Talk about a presentation getting some nice buzz.  First Fred Wilson posts about this new presentation he just saw and then Henry Blodget writes about the same presentation on Silicon Alley Insider.  Looks like David Gillespie knows how to catch the eye of the right folks in the marketing blog world.

But then again, after taking a look at the presentation myself, I needed to jump on the bandwagon because it really is filled with some great insights.  Hands down my favorite quote is this:

Advertising got really good at speaking in 30 second chunks to a captive audience… Then quickly found most brands had nothing to say on the 31st.”

October 16, 2009

Filed under: HOT NEWS — trtoronto @ 8:05 pm

Foursquare.. the next best thing!..pretty interesting:

“People use foursquare to “check-in”, which is a way of telling us your whereabouts. When you check-in someplace, we’ll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places – cafes, bars, restaurants, parks, homes, offices.
You’ll find that as your friends use foursquare to check-in, you’ll start learning more about the places they frequent. Not only is it a great way to meet up with nearby friends, but you’ll also start to learn about their favorite spots and they new places they discover.

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