November 21, 2009

A Story that should find Corparate Sponsors

I am hugely inspired by a Congolese band called “Staff Benda Bilil” who are overcoming huge challenges and capturing Europe in a storm ..spread the word. These guys are not only survivors they are exceptional musicians:

Tony Russell


November 19, 2009

Best South African Ad of 2009

If you are going to be a global brand you have to deal with local conditions and sensibilities.  Imagine you are  responsible for reaching a South Africa audience. Before you sweat go no  further and have a look at Cherry’s choice of a top ad.  Here is their top choice for 2009.  Its brilliant. : #1 Best South African Ad of 2009 goes to Vodacom “Single Ladies”

Now how would you have managed a South African account ???

November 4, 2009

Rory Sutherland: Life lessons from an ad man

Filed under: Advertising,Brands,Clever Tactics,Hot Videos,Trends — trtoronto @ 10:43 am

Enjoy the humor but also enjoy the wisdom and in sight-fullness.  This is thanks to TED.  As they note advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. Behind the humor is a hu ge amount of experience.

November 3, 2009

Desconstrucing A TV Commercial

Filed under: Advertising,Brands,Clever Tactics,Hot Videos — trtoronto @ 9:42 pm

A nice little example of how adds are framed and shot.  Its the making of the H1 Hyundai commercial. Enjoy

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