December 1, 2009

Luke Sullivan talks about the ’Secrets of advertising’

Filed under: Advertising,Great Design,Marketing and Content — trtoronto @ 7:43 pm

<object width=”400″ height=”300″><param name=”allowfullscreen” value=”true” /><param name=”allowscriptaccess” value=”always” /><param name=”movie” value=”;;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&#8243; /><embed src=”;;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&#8243; type=”application/x-shockwave-flash” allowfullscreen=”true” allowscriptaccess=”always” width=”400″ height=”300″></embed></object><p><a href=”″>Luke Sullivan</a> from <a href=”″></a&gt; on <a href=””>Vimeo</a&gt;.</p>


November 26, 2009

Frazzled? Cranky? Anxious? Overspent? Looking for respite from commercialized holidays?

The crazy season is upon us.  Read this and take a deep breath.

Also reclaim your family holiday celebrations from marketers with the new CCFC Guide to Commercial-Free Holidays. The 2009 edition includes new tips and suggestions for surviving the annual advertising assault from your favorite activists, advocates and authors

Tony Russell

November 21, 2009

A repost:Life lessons from an ad man

I love this and I am a little  lazy so I am re posting it but take the time.  If you ever wanted to understand more about the art of persuasion you cannot do much better than this. Its another brilliant Ted Talk.

Tony Russell


A Story that should find Corparate Sponsors

I am hugely inspired by a Congolese band called “Staff Benda Bilil” who are overcoming huge challenges and capturing Europe in a storm ..spread the word. These guys are not only survivors they are exceptional musicians:

Tony Russell

November 19, 2009

Best South African Ad of 2009

If you are going to be a global brand you have to deal with local conditions and sensibilities.  Imagine you are  responsible for reaching a South Africa audience. Before you sweat go no  further and have a look at Cherry’s choice of a top ad.  Here is their top choice for 2009.  Its brilliant. : #1 Best South African Ad of 2009 goes to Vodacom “Single Ladies”

Now how would you have managed a South African account ???

Countering the Sexualization of Youth

I must say that I am deeply concerned with the mind numbing Sexualization of  youth.  I say mind numbing because  what are we thinking? Are we thinking ?  I dont think we are thinking. Lets think so  check out the work of The Campaign for a COMMERCIAL FREE CHILDHOOD

“Miniskirts, fishnet stockings, feather boas. It all sounds sexy – ’til you realize it’s being sported by that every-girl-wants-one Bratz doll. If you’re hoping that this sexual offense is an isolated incident, it’s not. From “naughty and nice” shoe ads featuring a schoolgirl clad, lollipop licking pop star to “wink wink” thongs sized for 7- to 10-year-olds, big business is out to sexualize your youth..”

Read the full article here:  The Sexualization of Youth . Mind boggling.

November 5, 2009

Consuming Kids: The Commercialization of Childhood

The Commercialization of Childhood

Consuming Kids is a brand new and critically-acclaimed film from the Media Education Foundation featuring the CCFC staff and Steering Committee. The film is an eye-opening account of the pervasive and pernicious effects of children’s advertising on the health and well-being of kids.

CCFC members all over the country are organizing local screenings of Consuming Kids. A screening is the perfect way to raise awareness about the commercialization of childhood and to connect with other local parents and activists.

October 31, 2009

Social Networking is the future_not Google

Filed under: HOT NEWS,Marketing and Content,Social Media — trtoronto @ 7:20 pm

Web 2.0 is over. What a conference. I am a strategists and someone who dreams forward.  The speach by Sean Parker really caught my attention , “High Order Bit: The Rise of the Network Company”

I agree with him that social media/networks will rule the roost in a few years time. We have to recognize that marketing has little to do with Google and its broadcast model and more to do with engagement and social media. We marketers need a whole new rethink.

Wow is this idea coming to a store near you?

Filed under: Environment,Marketing and Content,Trends — trtoronto @ 2:05 am

Sweden labeling chickenNow this may be worth watching. The Swedish Food Administration has taken a very active role in labeling  by requiring new labels to encourage “climate friendliness”  and encourage  farmers and consumers.  Frozen chicken was one of the first products to be carbon-labeled. The Swedish Food Administration encourages its citizens to substitute beans or chicken for red meat, in view of the heavy greenhouse gas emissions associated with raising cattle. WOW

October 16, 2009

We are now publishers by Dave Knox

Dave Knox has a great article on the role of marketing that will get you thinking.    Love to hear your opinions.

From Dave,

“A few weeks back, I wrote a post about the fact that “Marketers need to realize that we are all publishers now.“  One month later, it’s a thought that I cannot seem to get out of my head.

More specifically, I am trying to figure out what the ramifications of that statement are.  After all, as marketers, we are trained in how to create great advertising like a TV or print ad.  In fact, if you started at one of the big CPG companies, you probably have a checklist of what goes into an effective advertisement.

But few of us (if any) are trained to act like publisher.  And by act like a publisher, I mean creating a regular flow of great content that “people will read, watch, listen to or look at for their own enjoyment and want to pass on to their friends.”  Marketers do not have a “checklist” for creating great content…or for that matter, creating a great content website.

So for the past month, I have been paying a lot more attention to the top publisher sites in the hope of uncovering some common threads to what goes into a great content site.  This means I am looking closely at the behaviors of my favorite “publishers” like Huffington Post, Thrillist, Digg, CollegeHumor and just about anything created by Federated Media.

So far, a few things jump out:

  • Facebook Connect:  Despite being just over a year old, Facebook Connect is already an essential addition for sites to enable Comments, Sharing, Social Filtering, and Single Sign On.  For instance, since CitySearch implemented Facebook Connect, daily registrations have tripled, 94% of users who write reviews share those reviews back on Facebook, and 70% of their friends who see the review click on it, and travel back to Citysearch.
  • Sharing Platforms:  Chas Edwards has a great post that summarizes the importance of sharing platforms like ShareThis.  For instance, online publishers announced that social-media sharing platforms have become bigger sources than Google for referral traffic.  And the visitors that came to the site via shared links were1.5x more likely to convert than visitors that came from other sources including search.
  • Integrated Digg Widget – Some call Digg a sharing platform, but I think of it more as a voting platform where consumers decide the best content.   Case in point, the Integrated Digg Widget implemented by  This integrated approach increased traffic from Digg to Time by 164% and Time stories now end up on Digg’s homepage more than 100 times a month, up from 55 before the widget integration.  Lesson here is that “less can be more” and if you remind people to vote their opinion, they will.
  • The “Golden Triangle” of mobile, social and real-time: Last week, Fred Wilson of Union Square Ventures called the combination of mobile, social and real-time the “Golden Triangle.”  While I haven’t seen this play out with many Content sites, I think the principle still holds true.
  • Get Satisfaction: I admit, I am a bit biased with Get Satisfaction since I know many of their executives.  Nonetheless, I think their platform of “People-Powered Customer Service” is stellar for helping people share ideas, answers and solutions.  I think their Feedback Tab is going to continue to pop up on more and more sites going forward.

Those are just five of the elements that I think would be on the checklist for great Digital Content.  What would you add to the list?  Anything in the realm of Video?  Search? Checkout Dave’s site at:

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