November 23, 2009

So What is the Value of Direct Mail/Marketing

Filed under: Advertising,Brands,Direct Marketing,Email Tactics,Retail — trtoronto @ 6:49 pm

Apparently in Britain DM’s  think direct mail is ok . In an article in Marketing Wee  “Direct mail is regarded as a valuable business channel by the boards and senior management teams of organizations, according to marketers.

Marketing Week’s Direct Mail Attitudes research reveals that 56% of marketers believe that direct mail carries weight with the board and top executives at their organization. However, 30% of the respondents believe that direct marketing is not taken seriously at the executive levels of their businesses.”

Whats your thoughts on Direct Marketing?

Tony Russell


November 6, 2009

Dont Follow The Heard Listen To Your Instintcs and Customers

Filed under: Advertising,Clever Tactics,Retail — trtoronto @ 7:02 pm

The story is set yourself apart and provide yourself with something that nobody has.  The moral is don’t thunder with the heard. There are other paths.

Nese is passionate about his customers and suppliers. He tries to avoid the big names. He seeks out small producers with unique, high-quality products. He believes when people have the freedom to choose, they’ll choose the best. Nese is one character you have to meet.

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