TonyonMarketing

December 1, 2009

SO WHATS THIS ABOUT SOCIAL MEDIA?

Filed under: Social Media — trtoronto @ 10:42 pm

I really need your thoughts.  Is social media overrated.  Is it over hyped ?  Is it even effective- can you give an example of success?

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November 21, 2009

The Serendipity Engine

Filed under: Advertising,Brands,Clever Tactics,Social Media — trtoronto @ 8:39 pm

An interesting speech by Chris Brogan and kudos he knows a little Zulu. There is something here. Check it out he is worth following and what he says resonates :

A Story that should find Corparate Sponsors

I am hugely inspired by a Congolese band called “Staff Benda Bilil” who are overcoming huge challenges and capturing Europe in a storm ..spread the word. These guys are not only survivors they are exceptional musicians:

Tony Russell

November 19, 2009

What Is Integrated Marketing ? What is Strategy and Tactics ?

Filed under: Advertising,Brands,Clever Tactics,Email Tactics,Social Media — trtoronto @ 11:07 pm

Its odd how old explanations in marketing get recycled over and over again.  Lets be clear once again that an integrated marketing approach is not a strategy, it’s the tactical delivery of a marketing strategy. I think that distinction is critical, because without the right strategy no amount of  talk about integrating multiple platforms and mediums makes much sense. In fact, in may instances integration is simply interpreted as doing more kinds of stuff. The problem with more stuff is that stuff without a central strategy can actually cause one stuff to combat and conflict with some other stuff.

Tony Russell

November 5, 2009

What the F**K is Social Media

Filed under: Advertising,Brands,Clever Tactics,Social Media,Trends — trtoronto @ 9:59 pm

Thanks Joel. Check it out at: http://www.facebook.com/pr   ofile.php?id=565768525&ref=profile

November 1, 2009

Did Google make a mistake :-0

Filed under: Brands,Commercial Free Childhood,HOT NEWS,Social Media,Trends — trtoronto @ 12:53 am

During Web 2.0 Google made an announcement that they were launching a new social media sear that involved Twitter. ( See Web 2.0 below)

A few days later and Halloween is over the goblins and witches are gone and so it seems  is twitter from the circle of cool.   People are just to busy and now private lives are the cool. Did Google  miss the new wave of cool that is to reject Twitter.

October 31, 2009

Social Networking is the future_not Google

Filed under: HOT NEWS,Marketing and Content,Social Media — trtoronto @ 7:20 pm

Web 2.0 is over. What a conference. I am a strategists and someone who dreams forward.  The speach by Sean Parker really caught my attention , “High Order Bit: The Rise of the Network Company”

I agree with him that social media/networks will rule the roost in a few years time. We have to recognize that marketing has little to do with Google and its broadcast model and more to do with engagement and social media. We marketers need a whole new rethink.

A MUST SEE WEB 2.0

Filed under: HOT NEWS,Social Media,Trends,Web 2.0 — trtoronto @ 6:24 pm

I highly recommend that followers of  TonyonMarketing check out the amazing three-day conversation that was held at Web 2.0 in California.  As a start  check out the highlights at:

Best Tony

A Sample

October 26, 2009

Another CCFC Victory! Disney Offers Refund on Baby Einstein Videos

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BE-Baby-Mozart-CoverA great example of the power of email campaigns, social media, and a web presence. Congratulations http://www.commercialfreechildhood.org/

“Our successful campaign to persuade Disney to give refunds to parents who purchased Baby Einstein videos has become a huge international story.  Media coverage includes a front page story in The New York Times

(“No Genius in Your Crib?  Get a Refund”); stories on Good Morning America and the CBS Evening News; and articles in hundreds of newspapers throughout the United States and Canada.  Parents in other countries are now demanding their money back

And thanks to you, the story has gone viral.  You’ve written about the refund and CCFC’s success all over Twitter and Facebook.  Screen time for babies and Disney’s deceptive marketing has become the hot topic on parenting blogs and listservs.  And pediatricians are planning to distribute information about the refunds in their offices.

The take away message?  Baby Einstein DVDs are not educational.  The New York Times called the refunds “a tacit admission that [Baby Einstein] did not increase infant intellect.”  Now parents will be able to rely on honest information and solid research – not marketing hype – when making important decisions about if and when to let their youngest and most vulnerable children watch screen media. As one mom told us, “It’s great that parents will now have one less thing to worry about.  No longer will they feel the pressure to have their babies watch so-called educational videos or risk falling behind.”

Old myths die hard, however.  That’s why we need to you keep spreading the word on the web and to friends and family.  You can send people to http://www.commercialfreechildhood.org/babyeinsteinrefund.html, where they’ll find instructions for how to get a refund, more about CCFC’s campaign, a fact sheet on baby videos, and links to all the press coverage.

This has been CCFC’s most successful year ever, but like all nonprofits, we have been deeply affected by the economic downturn.  If you value our work standing up to the world’s biggest corporations on behalf of children and families, please consider making a tax-deductible contribution to the Campaign for a Commercial-Free Childhood

With your support we can continue our efforts into 2010 and beyond.  Together we’re making a difference.

Thanks for all you do to make childhood what it should be.

//

October 24, 2009

Social Search: Customers Influence Search Results Over Brands

An informative article  with thanks:\


” Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams.  Also, Facebook, offers up public status updates to be searched and served up to Microsoft’s Bing.  This trend towards micro media requires companies to pay attention to the real time and social web for marketing, support, and competitive strategies.  There are several impacts to the ecosystem, here’s what you should know:


  • Deal Fills In Technology and Relationship Gaps for Twitter. Twitter lacks the computing power of a premiere search engine, as their current Twitter search results are littered with spam, duplicate tweets, and are only sorted by time.   Leveraging the sophisticated engineers at Microsoft and Google affords Twitter an opportunity to focus on their platform –not search.  From a business aspect, this deal makes sense is that Microsoft and Google both have relationships with advertisers and brands, with trained sales forces to cut deals. Although the terms of the deal aren’t public, it’s suspect there was an exchange of material goods, it’s likely that Twitter will benefit from revenue share in the near future.
  • Social Search to Serve Results Based On Time, Authority. Expect real time data to merge with existing search engines, as a result we should see Google Search and Bing to serve up search results based on: 1) Real time information based on what Twitter users are saying, including memes from trending topics, 2) Preference given to links and URLs that are tweeted by users with more followers or authority, 3) Geo location of tweets to influence search results.  As users seek “Thai Restaurants in San Mateo” location based tweets could provide additional context.  4) Eventually results will be served up by your friends.  Google has given a nod to serve up information based on your social graph (your friends) using Google Profile.
  • To Compete, Facebook Must Make More Content Public. For closed social networks like Facebook, this means they need to continue to offer up more data that can be searched in public by search engines.  With default settings in Facebook set to ‘friends only’ this will continue to be a challenge as Facebook’s community prefers the filters and privacy settings that this closed social network provides.
  • Twitter’s Future: Seamless Integration with the Web. Success for Twitter isn’t about becoming a destination site, but instead about becoming a data protocol that’s embedded everywhere.    Like “Air“, microblogging features are already present in multiple applications, desktop and mobile clients, and the bite-sized information is becoming available in context wherever it’s needed.
  • Customers Influence Search Results An even more amazing impact of these announcements is that for the first time, consumers will be able to directly impact web search results. Although companies spend thousands of marketing dollars controlling their search results by using Google’s advertising services, customers and competitors can quickly and cheaply impact search results using simple tools like Twitter.  Consumers, empowered using mobile devices as a publishing platform can link to content and influence search results. Now, a simple tweet with a picture of a plane landing on the Hudson from a mobile phone will show up at the top of search results.


Key Takeaways: Customers Impact Brand Search Results Using Twitter
Even if your company is not active on Twitter, your customers can influence the search results related to your company –you must pay attention to this trend.  Just as your company likely already has a search strategy through search optimization or paid search terms, you’ll need to extend micromedia to your strategy.  In order to be prepared for this change, companies must:

  1. Develop a Listening Strategy That Starts With Roles and Process.  Every business and market is now moving faster and faster as information spreads around the globe in minutes –if not seconds.  Companies must be ready to quickly identify flare ups, be ready to respond, and correct incorrect information.  Develop a listening strategy that has internal roles set in place, a process to respond and the right tools like Radian 6, Visible Technologies, BuzzMetrics, or Cymfony.
  2. Change The Marketing Mindset –Legacy Methods Ineffective. Search marketers must understand that blasting marketing information through Facebook or Twitter won’t be effective, as search engines will filter out irrelevant messages that nobody listens to. Instead, marketers should allow content on all web properties and email marketing to be easily added to Facebook, Twitter, and other social sites by offering icons that encourage people to share. Providers like ShareThis and AddThis make this simple to do.
  3. Develop Influence Marketing Programs. Since these search engines have all noted that they will rank real time information on a person’s authority and not just traditional page ranking, marketers must double down on building these relationships.  More than ever, brands will need to foster discussions within Twitter as retweet, replies, and linking behavior will influence what is served up on results pages.  It takes time to build real relationships that develop into public conversations so get started now.

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