TonyonMarketing

November 23, 2009

John Cleese and creativity

Filed under: Advertising,Clever Tactics,Design,Trends — trtoronto @ 6:32 pm

A latte for anyone who knows who John Cleese is?  He is old but his ideas of creativity are a gift. Listen carefully.  He has a few good ones.

So if you are a creative in any fashion Id love to have your comments.

And here  is the video:

November 21, 2009

A Story that should find Corparate Sponsors

I am hugely inspired by a Congolese band called “Staff Benda Bilil” who are overcoming huge challenges and capturing Europe in a storm ..spread the word. These guys are not only survivors they are exceptional musicians:

Tony Russell

November 19, 2009

Kinda Like Chris Brogans Ideas

Filed under: Advertising,Clever Tactics,HOT NEWS,Trends — trtoronto @ 12:07 am

I  am in the “hey how are you”  stage with Chris Brogan.

He is a smart from  10,000 feet he has a very interesting perspective on creating a business that  grows. I like him check out:

November 18, 2009

Man this has to be a classic- pretty good a bald guy with an opinion

Filed under: Advertising,Design,HOT NEWS,Trends — trtoronto @ 10:51 pm

Enjoy the best inventions of 2009

November 5, 2009

What the F**K is Social Media

Filed under: Advertising,Brands,Clever Tactics,Social Media,Trends — trtoronto @ 9:59 pm

Thanks Joel. Check it out at: http://www.facebook.com/pr   ofile.php?id=565768525&ref=profile

November 4, 2009

Rory Sutherland: Life lessons from an ad man

Filed under: Advertising,Brands,Clever Tactics,Hot Videos,Trends — trtoronto @ 10:43 am

Enjoy the humor but also enjoy the wisdom and in sight-fullness.  This is thanks to TED.  As they note advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. Behind the humor is a hu ge amount of experience.

November 1, 2009

Did Google make a mistake :-0

Filed under: Brands,Commercial Free Childhood,HOT NEWS,Social Media,Trends — trtoronto @ 12:53 am

During Web 2.0 Google made an announcement that they were launching a new social media sear that involved Twitter. ( See Web 2.0 below)

A few days later and Halloween is over the goblins and witches are gone and so it seems  is twitter from the circle of cool.   People are just to busy and now private lives are the cool. Did Google  miss the new wave of cool that is to reject Twitter.

October 31, 2009

A MUST SEE WEB 2.0

Filed under: HOT NEWS,Social Media,Trends,Web 2.0 — trtoronto @ 6:24 pm

I highly recommend that followers of  TonyonMarketing check out the amazing three-day conversation that was held at Web 2.0 in California.  As a start  check out the highlights at:

Best Tony

A Sample

Wow is this idea coming to a store near you?

Filed under: Environment,Marketing and Content,Trends — trtoronto @ 2:05 am

Sweden labeling chickenNow this may be worth watching. The Swedish Food Administration has taken a very active role in labeling  by requiring new labels to encourage “climate friendliness”  and encourage  farmers and consumers.  Frozen chicken was one of the first products to be carbon-labeled. The Swedish Food Administration encourages its citizens to substitute beans or chicken for red meat, in view of the heavy greenhouse gas emissions associated with raising cattle. WOW

http://www.nytimes.com/slideshow/2009/10/19/world/20091006SWEDEN_index.html

October 21, 2009

Hard Numbers Behind the Current and Coming Mobile Future

Filed under: Mobile,Trends,Web 2.0 — trtoronto @ 6:17 pm
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Every year at Web 2.0 Summit, Morgan Stanley’s Mary Meeker does a fantastic whirlwind tour of economic and technology trends she’s watching, and in addition to a terrifying look at the US Income Statement, her presentation this year spent a lot of time looking at mobile trends. Mobile is the next “computer cycle” (think Mainframe, Mini, PC, Internet), and the numbers are just staggering.

Mary Meeker
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Of course, the news won’t be good for everyone:

Mobile-Related Share Shifts Will Create / Destroy Material Shareholder Wealth: Massive technology changes typically shift dynamics between incumbents / attackers creating winners / losers.

If you want to know where the future of paid digital content is, read this now.

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