TonyonMarketing

October 31, 2009

A MUST SEE WEB 2.0

Filed under: HOT NEWS,Social Media,Trends,Web 2.0 — trtoronto @ 6:24 pm

I highly recommend that followers of  TonyonMarketing check out the amazing three-day conversation that was held at Web 2.0 in California.  As a start  check out the highlights at:

Best Tony

A Sample

October 26, 2009

Digital Strangelove (Or How I Learned To Stop Worrying And Love The Net)

Digital StangeloveThanks to David Knox and Henry Blodget at the Silico Alley Insider a pearl that reveals the future.http://www.slideshare.net/DavidGillespie/digital-strangelove-or-how-i-learned-to-stop-worrying-and-love-the-internet?src=embed

Henry Blodget write that David’s an account executive at a Toronto ad agency.  He has stopped fighting the future and is now going with it.

David makes a lot of excellent points.  Including these:

  • The medium is no longer the message. The message is the message.
  • The most wildly successful and beloved company on earth, Apple, doesn’t do “social media.” Apple’s customers do social media, though.  And Apple understands that.  So it makes great products and gets out of the way…

David Knox writes “Talk about a presentation getting some nice buzz.  First Fred Wilson posts about this new presentation he just saw and then Henry Blodget writes about the same presentation on Silicon Alley Insider.  Looks like David Gillespie knows how to catch the eye of the right folks in the marketing blog world.

But then again, after taking a look at the presentation myself, I needed to jump on the bandwagon because it really is filled with some great insights.  Hands down my favorite quote is this:

Advertising got really good at speaking in 30 second chunks to a captive audience… Then quickly found most brands had nothing to say on the 31st.”

October 21, 2009

Hard Numbers Behind the Current and Coming Mobile Future

Filed under: Mobile,Trends,Web 2.0 — trtoronto @ 6:17 pm
Tags: , , ,

Every year at Web 2.0 Summit, Morgan Stanley’s Mary Meeker does a fantastic whirlwind tour of economic and technology trends she’s watching, and in addition to a terrifying look at the US Income Statement, her presentation this year spent a lot of time looking at mobile trends. Mobile is the next “computer cycle” (think Mainframe, Mini, PC, Internet), and the numbers are just staggering.

Mary Meeker
Picture 3

Of course, the news won’t be good for everyone:

Mobile-Related Share Shifts Will Create / Destroy Material Shareholder Wealth: Massive technology changes typically shift dynamics between incumbents / attackers creating winners / losers.

If you want to know where the future of paid digital content is, read this now.

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